It is a phenomenon general enough and distinctive enough to suggest that what we are seeing is not just another redrawing of the cultural map—the moving of a few disputed borders, the marking of some more picturesque mountain lakes—but an alteration of the principles of mapping. Something is happening to the way we think about the way we think.
Clifford Geertz, Local Knowledges (NY: Basic, 1983), p. 20.